A 90-day automation plan for independent hotels
The right automation gives time back to the team without making the guest experience feel robotic. Start with repeated handoffs, not a shopping list of software.
Field notes for hospitality operators The Front of House journal
Good hospitality.
Better informed.
Ideas for running the digital side of your business. From the first website visit to the last handoff of the day.
The editor’s pick
A 90-day automation plan for independent hotels.
The right automation gives time back to the team without making the guest experience feel robotic. Start with repeated handoffs, not a shopping list of software.
Read the storyFind your next good read.
Twelve practical guides. Pick the subject on your mind.
Reduce OTA dependence without discounting the room
Commission is not the whole cost of an OTA booking. Once you can see the rest of it, the way to win share back stops being a price argument and starts being a clarity one.
What AI-first search changes for hotel discovery
A growing number of guests now describe what they want to an assistant instead of typing keywords into a box. That changes which properties get suggested, and why.
How much should an independent hotel website cost?
Real numbers, what moves them, and how to tell the difference between an expensive website and a wasteful one. They are not the same thing, and the cheap one is often the wasteful one.
Why your restaurant website is losing reservations
Restaurant sites lose bookings in the same six places, in roughly the same order. None of them are the reservation system, which is the thing everyone blames.
Website metrics that actually matter in hospitality
Most hospitality reporting measures things that cannot be acted on. Here are the few numbers that change a decision, and what to do when each one moves.
Email that gives guests a reason to return
The list you already own is the cheapest direct channel you have, and most independents use it as a discount pipe or not at all. There is a better third option.
Google Business Profile for independent hotels
Before anyone reaches your website, they meet your Google profile. Most are half-finished, and the gap is costing bookings the OTAs are happy to collect.
Choosing a booking engine for an independent hotel
The booking engine is where the website either earns its keep or quietly hands the guest back to the platforms. What genuinely separates the options, and how to judge them.
The website a pub with rooms actually needs
A pub with rooms is two businesses sharing one front door. Most of their websites sell the food and whisper about the beds, and the revenue shows it.
Winning wedding and event enquiries for your venue
A wedding is the most valuable single booking an independent venue takes, and most venue pages quietly turn couples away before they ever write.
Hotel reviews: earning more and answering the bad one
Reviews now decide where you appear on the map and whether an AI assistant recommends you. How to earn them honestly, and reply so the next guest takes your side.
Have a harder question?
If the useful answer needs the booking data, the current stack or the reality of your operation, bring the question into a project conversation.
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