Hospitality focus, technical depth Founder-led, Oxfordshire
Built close to the floor, not from an agency playbook
Hospitality is an operating system made of rooms, tables, timing, judgement and small details. The digital work should understand that before it asks a guest to do anything.
The origin
Hospitality first, digital after.
Josh Matthews spent his early years on the floor at Le Manoir aux Quat'Saisons before moving into digital work. Since then he has delivered websites and systems for Raymond Blanc OBE, Palé Hall, Bryntirion Inn and other premium UK hospitality projects.
That background changes the questions. Not just what the page should look like, but what the guest needs to know, what the team has to repeat and where the commercial route breaks down.
Why a separate brand
One company can do broad technical work. One brand should speak clearly.
LogicLeap is becoming the home for wider AI, automation and software work. Front of House is the dedicated hospitality practice: a more specific offer, an editorial point of view and a portfolio that operators can recognise as relevant immediately.
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LogicLeap
Broad AI, automation, software and technical delivery across sectors.
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Front of House
Hotels, restaurants, inns, chefs, direct booking, guest journeys and operating systems.
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Shared depth
The same technical capability and previous LogicLeap work sit behind the specialist offer.
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Clearer signal
Hospitality operators do not have to translate a generic agency proposition into their world.
Principles
The standard applied to the work, the relationship and the things that do not need to be added.
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01
Specific beats impressive
Rooms, tables, menus, check-in, events, rates and staff handoffs are more useful than generic language about transformation.
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02
The guest route is commercial
Good design makes the place easier to understand and the next useful action easier to take. It should earn its place.
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03
Calm on the surface, capable underneath
The front end should feel clear and considered. The deeper technical work should remove friction without announcing itself.
He took the time to understand my work and my story. That attention to detail shows in every page.
Raymond Blanc OBE Chef Patron, Le Manoir aux Quat'Saisons
Tell us about the place.
The first useful conversation needs the venue, the timing and the constraint. No long brief or polished deck required.
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